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terra Firma

SPRING 2023

Terra Firma is a collaborative exhibition and branding-based project. It is a film festival, showcasing nature films and documentaries featuring hidden beauty behind the natural world, including animals, plants, and fungi. Each environmental settings selected by fellow teammates branch out to the local community where curiosity and participation for the festival begins to emerge. 

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LOGO (self)

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AUDIENCES

  • Student Body

  • Local Artists

  • Filmmakers

  • Nature Enthusiastes

VISION

To rejuvenate and inspire care and participation in the natural world through learning and dialogue between filmmakers, educators, artists and designers enrolled at MICA and involved in natural spaces and environments.​

TYPEFACE

Mrs Eaves XL Serif OT Bold

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Akzidenz-Grotesk BQ

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VISUAL ELEMENTS

Elevation (self)

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Wayfinding Map (self)

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Mockup (self)

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Mockup (Michael Aviles)

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Mockup (Elva Dong)

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